1.4.22 – Our Work
Building a brand and platform for two very different audiences, in one seamless experience.
Most apps are built for one type of user. Lesson Pro is built for two — golf professionals managing a coaching business, and the players they coach — and every page, feature and line of copy had to work for both. Brown + Cooper created the Lesson Pro brand from the ground up, then built a website and platform capable of holding that dual conversation without either audience feeling like an afterthought. The team set about establishing the key project goals:
– Split navigation clearly between Golf Professionals and Players, without splitting the brand – Run feature call-outs in parallel — diary and payment tools alongside lesson history and yardage tracking – Write in the voice of each audience rather than a single generic tone – Balance two calls to action — book a demo, download the app — so neither feels secondary
The result is a brand and platform that hold a genuinely dual conversation: one identity, two clear paths, and a UX built to convert on both fronts at once.
If you have a similar project in mind please get in touch.
