Navigating the brand landscape.
MAIA Asset Management
MAIA Asset Management is a boutique investment business set up by ex-Investec Wealth & Investment Fund Managers.
Following our early discussions with the MAIA team, we were given a clear vision of the brand positioning and set about creating a rich and visually engaging identity.
The identity hinges around the intelligent integration of the 'AM' symbol and the sense of exploration evident in the methods employed by the fund management team.
The was no room for corporate navy here, a vibrant colourful scheme combines well with contemporary graphic icons.
Brand Assets & Collateral
Imagery, printed materials, merchandise and digital documents were all required to set the business off in a cohesive and consistent fashion. Every attention to detail was employed on this project, with all printed items specified on luxurious uncoated paper stocks and every document carefully checked and cleared by compliance experts prior to launch.
During many planning sessions the statement 'navigating the investment landscape' became evident, an apt phrase given the role the business plays in offering risk-rated model portfolios to private clients and independent financial advisors. This was duly adopted and utilised throughout the brands output and helped to formulate the influence of nature within the brand imagery.
Website Development
With a mobile first approach, there was one clear message that came through our initial discovery phase - 'get rid of the clutter'. We stripped away all of the unnecessary messages, kept the layout clean and made the navigation process clear and simple.
Clarity was the key to the success of this website, we needed to make sure there were clear paths to key areas of information and supporting documents. An uncomplicated approach to the structure of the website allowed easy access to all content.
Project Outcome
MAIA have successfully launched their boutique asset management service to the financial services sector. With a clear direction, structure and a comprehensive set of brand assets in place, we look forward to continuing our work with the MAIA Asset Management team and watch this emerging business continue to grow.
"Brown + Cooper took our ideas and vision for the identity of our business and turned them into reality, their support and advice has been invaluable."
Laurence Boyle - Chief Investment Officer
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