18.4.26 – Our Work
A sharper brand, a second website: Lone Star Land relaunches.
A second website, a sharper brand.
Lone Star Land secures planning consent for landowners, working through the planning process on their behalf to unlock value in land that would otherwise sit undeveloped. Brown + Cooper built their first website several years ago, back when the business was still establishing itself. Since then, a longer track record and a growing reputation meant the earlier brand no longer reflected the business Lone Star Land had become. The team set about establishing the key project goals:
– Sharpen the brand without discarding what already worked
– Introduce cleaner typography and a more assured colour palette
– Rewrite every page to sound like a business that wins: confident and specific, not explaining itself
– Rebuild the site around the refreshed identity, start to finish
Not a reset, but a brand allowed to catch up with the business behind it: a sharper identity, a stronger site, and a second project we were glad to be trusted with.
If you have a similar project in mind please get in touch.
